SEARCH ENGINE MARKETING

SEARCH ENGINE MARKETING

 Here’s a concise breakdown of Search Engine Marketing (SEM) in points:

  1. Paid Search Ads (PPC): These ads appear above organic results on search engine result pages (SERPs). You bid on specific keywords, and you pay only when someone clicks on your ad. Google Ads is a popular platform for PPC advertising.

  2. SEO (Search Engine Optimization): SEO focuses on optimizing your website to rank higher in organic search results. By creating relevant content, you can improve visibility without paying for ads.

  3. Local SEO: For location-specific queries, local SEO helps you gain exposure in local search results.

  4. Keyword Research: SEM involves researching and selecting relevant keywords to target in your paid campaigns. Effective keyword choices drive better results.

  5. Conversion Tracking: To measure success, track conversions (e.g., sign-ups, purchases) resulting from your SEM efforts.